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Posts Tagged “Usp”

How to market your business?

Tough but very interesting question isn’t it?

Recently I attended one of my student preview seminar. He just launched his book and has become best seller in 3 months. Good huh? :) . Anyway, that was his first seminar as a compliment for those purchased his book.

I met him last week and he asked me how to market his book online. I thought this is an interesting question and would be an interesting discussion and thus decide to discuss it in our blog today.

Now, the first question I asked him is “Who is your target audience?”

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