Kanicen Nix


The Founder – Kanicen Nix is actually his real name. A sportsman and a nature lover. Fishing is all about having FUN because it’s “MY HOBBY. I LOVE FISHING! This means I live to challenge myself with UNREALISTIC LOGICS.” says him. To get the “Maximum Satisfaction, you need to be Extreme”.

He is a true ULTRALIGHT ANGLER and known as THE “Ultralight Trend Setter” by most South East Asia countries because he became the first person in this region to step up with courage and create the wave into bringing the ultralight game to another level where no one dare. He improvised existing standards and added new idea into making the whole ultralight game become more interesting.

He always bring the new idea in everything he does to make sure the future generation are well-educated with proper information and knowledge by making sure they treasure the value of our ancestors methods. Since then he has created various ultralight fishing products from fishing rods to other ultralight fishing products like soft baits, micro spoons, micro lures, jig heads and many other things for ultralight fishing. He remained humble and has been regarded as an ultralight icon for what’s he has contributed for the growth of ultralight fishing.

For him when it comes to ultralight fishing proper process of downsizing (lowering down) the setup is a “MUST-GO-THRU” process in order to become a good ultralight angler with knowledge, skills and imagination. Fishing is everyone’s hobby but Ultralight Fishing is an “ART” that you must FEEL to EARN it. To earn it you just need to enjoy it with lots of imagination and there’s only one way that is GET ON-THE-FIELD FOR REAL EXPERIENCE. You need to have HEART that communicates with the brain where it tells you everything need time to actually understand it. Its a whole process of understanding YOU. You are a SOUL!

Fishing is a test of character – Kanicen Nix

Who We Are & what gets us up in the morning besides nasi lemak and roti canai?

The answer is… FISHING!

We arrive to work each day grateful for the opportunity to explore new and exciting subjects in the fishing realm. We’re a modern and fun-loving team that enjoys working together and sharing our passion for the sport.

My Story

If you think and observe properly about all the people that have high paying jobs you’ll notice that some of them are talented and some are not. Regardless of how good they are, they are all see things differently.

So, what is the formula?

If you asked me several years ago I didn’t know the answer, but now I think I’ve got it. If you want to become a “rock star” in your industry, you have to believe that you can succeed from the beginning. Period!

With hard work and a few other tricks, you can become a rock star in your industry and get the reputation while enjoying your hobby. And believe me once you did the right things, the rest will come by itself.

The Early Years

According to my brothers they taught me how to fish at the age of 3 or 4 and since then I never stop nagging them bringing me out for fishing. It’s still fresh in mind my first bamboo rod that I will carry around on daily basis. Every day I will go out for fishing no matter what. It’s the sweetest things that ever happened in my life and I always treasured that moments. My first spinning reel I bought it at the age of 9 at RM14 (I guess) and back then it was packed as combo.

Where did I get the money?

Hahaha… I stole it of course from my mom’s wallet but then I got the best “gift” ever from her. Got smacked! Good lesson, I stopped stealing. 🙂

My Ultralight Fishing Life

So, how this ultralight fishing all started?

When I think back I have no idea what is ultralight fishing actually. I was too young and the generation I lived; no internet of course. I just go fishing as long as it gives me satisfaction and able to bring back some to cook. It feels good.

The real experience started year 2005 when I went for a fishing trip in Kedah, Malaysia where I met a guy who uses few tiny fishing reels. In the beginning I don’t really pay attention until he started talking while I’m preparing my fishing setups. Honestly, I may be like you using big fat huge monster reels with huge heavy rods and choose main line as thick as possible so that you can pull the fish without worrying breaking it and guess what? At that time I was using 60lb and 30lb lines.

Shocking right… 🙂

But soon all those changed when he gave me his ultralight setup to try. The “fun” that I got then is something I can never forget. He thought me something that I can never forget and I felt it’s in my blood. He gave me tons of advises but things that I can summarize is something like this…

Take your time to learn and go-thru the proper process of downsizing the lines and setup. Ultralight is for someone who love fishing without boundaries. Ultralight is for those who love fishing not bragging. Ultralight is an art. Feel it and enjoy it.

It took me years to really understand almost everything about Ultralight. Many readings, research but most of my efforts acquired during on-the-field testing, discussions and arguments that made what I am now. Yet, I am still hungry for information and I always learn from everyone that shares the info. I believe thru pushing the limits I can gain Maximum Satisfaction and that can only be done in Ultralight Fishing because it allow me to challenge myself with lightest setup that exists.

Fishing is all about IMAGINATION. Without imagination are like fishing without a soul. And this soul needs a community that supports the whole idea. Ideally, I am passing the info through few buddies and a blog. The idea spreads and grows extremely fast beyond expectation with a Facebook group known as Ultralight Anglers. Ultralight Fishing has become a phenomenon with no STOP sign which has led to the creation of “Kanicen Nix” an Ultralight fishing brand in the market.

Sharing is Caring

I am not sure about you but I believe most of you will agree that we need to contribute once we found our success. There are many forms of contribution and it’s up to you to decide which is most preferable. You can also do this by contributing to assist others to succeed. The more you help, the better it will be for your future. And take note that the success will only come when you willing to take risk and invest to achieve it. Contributing is a part of taking risk and investment for your future. Just remember as an angler; fishing is our religion and water is our stadium. Teach everyone you know because this is our hobby and we got to hold on to it.


This now brings me up to date. Other than the web development company, I also founded a few more entities such as Kanicen Nix and Ultralight Anglers which focusing in fishing industry. Some of the things I did didn’t do well and made me lose some money whereas others have done great. But after years of living I have learned one really important thing: life isn’t fair! If you don’t like the cards you are dealt with, do something to change them. And for some ungodly reason, if you are unable to change them, keep moving forward and don’t look back. All you can do is trying and JUST DO IT.

Currently, I am working with my own ultralight fishing brand known as “Kanicen Nix”. I believe it will grow and able to contribute for the growth of ultralight fishing game worldwide.

The Future

I wish I had a crystal ball that could tell me what the future holds for me, but I don’t have one. Luckily enough, I have made more money than I have lost and I have been able to leverage that money into family wealth and health. Hopefully my investments will pay off so that I can continue to do what I am good at and not working for anyone else. Over the next few years my number one goal is to expand the business globally. This can only be done with proper plan, good funds, support and efforts.

If you have any questions or need any help with anything related to ultralight fishing, please don’t be shy to ask because I know one thing for sure that…

I WILL help you!

To your health and success,

Kanicen Nix – The Founder